About Sunderland Valley Enterprises

Sunderland Valley Enterprises is a bookkeeping, accounting, and fractional CFO firm based in Las Vegas, Nevada. Jacqueline Oberst, a former Chief Financial Officer, founded the firm in 2024 so that small business owners could have books they trust and a senior finance professional who explains what the numbers mean.

Every client’s books are prepared by a former CFO. Owners receive accurate monthly books along with a clear read on profit, cash, and margins.

Who we serve

We work with owner-led businesses across the United States with $250,000 to $25 million in annual revenue. Our clients include professional service firms, restaurants, medical practices, real estate professionals, and nonprofit organizations. We also provide white label bookkeeping for accounting firms that want reliable capacity behind their own brand.

Jacqueline Oberst, Founder

Jacqueline has more than 30 years of experience in accounting, financial management, and strategic consulting across for-profit companies and nonprofit organizations. She served as Chief Financial Officer of two rapidly growing companies, where she built the reporting, controls, and forecasting that leadership relied on to make decisions.

She holds a Master of Science in Data Analytics and a Bachelor of Science in Business Administration and Accounting. She is a Certified Exit Planning Advisor (CEPA) and uses the Value Acceleration Methodology to help owners build a business that is worth more and ready for a sale when the time comes. She is also the founder of PrepareToSell.com.

The book by Jacqueline A. Oberst

Looks Profitable

Finding Clarity and Control in the Numbers That Run Your Business

Jacqueline wrote Looks Profitable for owners of established businesses, typically with $250,000 to $5 million in revenue, who run a real company with employees, vendors, and payroll and still cannot say with confidence whether last quarter made money.

Get the Book

The book introduces the Missing Middle. A bookkeeper records the transactions and a CPA files the taxes, and in most small businesses nobody with financial training explains what the numbers mean or what to do next. Looks Profitable fills that gap with a seven-step method that treats the books as a control panel for the decisions ahead.

Inside the book

• A 30-minute exercise that shows where the business stands today
• Why a profitable Profit and Loss statement can sit beside a shrinking bank balance
• A restaurant case in which $51,000 of overpaid sales tax and $18,000 of unused tip credits were recovered
• The FSE Method (funding, strategy, execution) for making decisions from the numbers
• A Monday morning report that keeps the owner current in minutes

Available in paperback, ebook, and audiobook.

Rob Oberst, Financial Advisory

Rob brings more than 40 years of executive experience in operations, financial management, and strategic planning. He has worked in manufacturing, distribution, healthcare, and energy. Rob helps clients streamline operations, tighten processes, and turn financial data into practical decisions.

How we work

1. We learn how your business earns and spends money before we touch the books.
2. We keep your records current in QuickBooks Online or QuickBooks Desktop and reconcile every account each month.
3. A former CFO prepares your financial statements.
4. You receive monthly reports with a plain explanation of what changed and why.
5. When you need more, we add budgeting, forecasting, cash flow planning, and exit preparation.

Common questions