Jacqueline Oberst
Founder of Sunderland Valley Enterprises, former Chief Financial Officer, Certified Exit Planning Advisor, and author of Looks Profitable
Jacqueline Oberst is the founder of Sunderland Valley Enterprises, a bookkeeping, accounting, and fractional CFO firm based in Las Vegas, Nevada. She is a former Chief Financial Officer, a Certified Exit Planning Advisor (CEPA), and the author of Looks Profitable. Clients know her as Jackie.
Jacqueline has more than 30 years of experience in accounting, financial management, and strategic consulting across for-profit companies and nonprofit organizations. She served as Chief Financial Officer of two rapidly growing companies, where she built the reporting, controls, and forecasting that leadership relied on to make decisions.
She founded Sunderland Valley Enterprises in 2024 so that small business owners could have books they trust and a senior finance professional who explains what the numbers mean.
Credentials and education
- Certified Exit Planning Advisor (CEPA), a credential awarded by the Exit Planning Institute
- Master of Science in Data Analytics
- Bachelor of Science in Business Administration and Accounting
- Former Chief Financial Officer of two rapidly growing companies
- More than 30 years in accounting, financial management, and strategic consulting
The CEPA credential is awarded by the Exit Planning Institute to advisors who complete its program, pass its examination, and keep up continuing education. Why the CEPA credential matters.
Her work at Sunderland Valley Enterprises
Every client’s books at Sunderland Valley Enterprises are prepared by a former CFO. Owners receive accurate monthly books along with a clear read on profit, cash, and margins.
- Bookkeeping services
- Fractional CFO services
- Financial analytics
- Exit planning
- Nonprofit accounting and bookkeeping
- White label bookkeeping for CPA firms
Author of Looks Profitable
Jacqueline wrote Looks Profitable: Finding Clarity and Control in the Numbers That Run Your Business for owners of established businesses who run a real company with employees, vendors, and payroll and still cannot say with confidence whether last quarter made money. The book is available in paperback, ebook, and audiobook at LooksProfitable.com.
Founder of PrepareToSell.com
Jacqueline is also the founder of PrepareToSell.com. She uses the Value Acceleration Methodology to help owners build a business that is worth more and ready for a sale when the time comes.
Articles by Jacqueline
- Bookkeeping
- Fractional CFO
- Exit planning
- Nonprofit accounting
- Tax planning
- CPA firms
- Business management
Talk with Jackie
First conversations are by Zoom or phone. Book a free 30-minute call or call (702) 704-5816.