Busy Work vs Productive Work

Busy work is activity that fills the day without moving the business toward its goals. Productive work produces a result the business needs, such as revenue, cash collected, a decision made, or a risk removed. In the finance side of a small business, the difference shows up in whether the owner ends the month with numbers they can act on.

How can you tell busy work from productive work?

Ask one question about any task. If this were never done, what would the business lose? If the honest answer is nothing, the task is busy work.

Busy workProductive work
Re-entering the same data in two systemsConnecting the systems once so data flows automatically
Checking the bank balance several times a dayReviewing a weekly cash forecast
Sorting receipts by hand at year endCategorizing transactions every week
Building a report nobody readsReviewing five key numbers every month
Answering every email as it arrivesBlocking time to follow up on unpaid invoices
Fixing the same bookkeeping error each monthCorrecting the cause of the error

Where does busy work hide in a small business’s finances?

  • Manual data entry. Typing in transactions that a bank feed could import.
  • Spreadsheets that duplicate the accounting system. Two versions of the truth that must be kept in agreement.
  • Year-end cleanup. A full year of corrections squeezed into a few weeks before the tax deadline.
  • Reports without decisions. Pages of numbers that never lead to an action.

Which financial tasks deserve an owner’s time?

  1. Reading the monthly Profit and Loss statement and Balance Sheet
  2. Reviewing who owes the business money and following up
  3. Looking at the cash forecast for the next 13 weeks
  4. Deciding on prices, hires, and major purchases with the numbers in hand
  5. Meeting with an advisor about what the results mean

How do you reduce busy work?

  • Automate. Turn on bank feeds and rules for recurring transactions.
  • Batch. Handle similar tasks together at a set time each week.
  • Delegate. Hand recording and reconciling to a bookkeeper.
  • Stop. Drop reports and steps that no one uses.

An owner who spends five hours a week on bookkeeping gives up more than 250 hours a year. Those hours are usually worth more when spent on customers, staff, and decisions.

Common questions

What is the difference between busy work and productive work?

Busy work keeps you occupied without producing a result the business needs. Productive work moves the business toward a goal, such as more revenue, faster collections, or a better decision.

Should a business owner do their own bookkeeping?

An owner can, but the hours usually cost more than a bookkeeper would. Owners add the most value by reading the results and making decisions.

What financial tasks should never be delegated?

Reviewing the financial statements, approving large payments, and making decisions about pricing, hiring, and borrowing should stay with the owner.

Have a question about your own numbers?

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About the author. Jacqueline Oberst is the founder of Sunderland Valley Enterprises, a former Chief Financial Officer of two growing companies, a Certified Exit Planning Advisor, and the author of Looks Profitable. Read more about Jacqueline.